Elana Rubinfeld is a Certified Art Appraiser with the Appraisers Association of America and is the founder of New Art Agency, an art advisory and appraisal firm based in Sarasota Florida. Since 2003 she has worked as an artist, publicist, gallery director, curator, researcher, artist liaison and, primarily, an art advisor. She has over 20 years of experience working at galleries and institutions such as The Museum of Modern Art, Yossi Milo Gallery and P.S.1 Contemporary Art Center and has curated numerous exhibitions at various institutions including The Orlando Museum of Art, Tel Aviv Museum of Art, Sundance Institute, Lever House and SOCO Gallery.